Our Team

Mindy Figueroa - Founder & President A true maverick, Arminda “Mindy” Figueroa is a recognized leader in the traditional, multicultural, direct and digital marketing fields, and has built a successful career focused on generating awareness of the essential role of the multicultural market in corporate America. Prior to launching L2L, Mindy was Project Director for Scholastic Media, and oversaw the launch of the children’s TV series,

Maya & Miguel, the # 1 new TV show for kids on PBS. Figueroa previously held senior marketing positions at The Bravo Group (a Young & Rubicam agency), Univision.com, Verizon and Anheuser-Busch. Ms. Figueroa is a frequent presenter at industry seminars and conferences, and is a board member of the Hispanic Federation of New York among others. She has also been recognized by El Diario/La Prensa as one of the 50 Most Influential Latinas.

Joseph Wiscovitch – Senior Business Associate
Mr. Wiscovitch is President of Wiscovitch Associates, Ltd. Established in 1988, it is a Hispanic-owned marketing and government relations firm with 20 years of experience in corporate marketing and political campaigns. Prior to establishing the agency, Wiscovitch served for 13 years, as VP of Marketing & Public Affairs of Banco de Ponce, NY's largest Hispanic bank. During his long and storied career, Joe has been an advisor for President Clinton’s re-election campaign and assisted him in his move to Harlem including structuring the ‘Welcome to Harlem’ ceremony. Joe has also served as a senior public affairs consultant to Anheuser-Busch, Banco Popular and Pepsico for 15 years and is a board member of NYC’s Economic Development Corporation.

Laura Martínez – Sr. Marketing Consultant
With a special expertise and in-depth understanding of Hispanic marketing challenges and opportunities, Laura Martínez brings a wealth of experience to L2L. As the founding Editor of Marketing y Medios, Laura launched the premiere monthly magazine and coordinated website. Under her leadership, the publication was nominated with for the prestigious Jesse H. Neal Award for Best Start-up publication in 2005. Laura’s other successes include the creation and launch of the first Spanish-language edition of The Wall Street Journal. Laura is a pioneer in Hispanic business marketing with previous editorial roles in Mexico, Argentina and Chile. With 15 years of international journalism and marketing behind her, Laura will advise on marketing strategy and development for L2L.

Desiree Colon - Senior Marketing Consultant
Desiree Colon is an experienced marketing strategist with more than 10 years of well-rounded expertise in the retail, pharmaceutical, telecom and food & beverage categories.

Prior to joining Latin2Latin, Desiree spent six years at Bravo/Y&R and MVBMS/EuroRSCG providing managing accounts and helping clients execute corporate marketing goals. Past clients include: Philips Electronics, AT&T, Wyeth and Subway. With a passion for "living" her clients' brand, Desiree helped uncover consumer triggers to leverage marketing opportunities and optimize the client's marketing plan.

Desiree began her career as a Marketing Associate at Philips Electronics, NA., working with senior executives on the global brand management team. In this role, she was involved in managing division's advertising agency and working with public relations and creative teams to deliver cutting edge ad campaigns and marketing collateral.

Olga Gil - Senior Research Consultant
Ms. Gil has over 20 years experience working in marketing, advertising, and qualitative marketing research. She conducts general market and Spanish-language studies for the U.S. Hispanic market and Latin America.

She began her career working for major advertising agencies including Leo Burnett, Saatchi & Saatchi, Ogilvy & Mather, and Publicis/Bloom Agency where she worked her way up from Assistant Account Executive to Vice-President in Account Management. Her advertising/marketing background plays a major role in helping clients translate research findings into actionable results.

Olga's research spans a wide range of industries, including packaged goods, health care, financial services, entertainment, telecommunications, pharmaceuticals, retail, travel, business-to-business, and professional groups. They cover virtually every type of business objective, including advertising research, brand identity/positioning, attitude and usage, new product development, lifestyle research, packaging and merchandising studies, among others. Key clients include: ABC Television, Procter & Gamble, Schering-Plough, Anheuser-Busch, Pfizer, Prudential, Verizon, MasterCard, Visa and Sprint.

In addition to providing clients with a full range of qualitative services such as focus groups, one-on-one interviews, telephone IDI's and mall intercepts, Olga also leads new product and idea generation sessions to help clients develop business solutions.

Miss Resto – Sr. Marketing Analyst
With over 20 years managing international sales programs, Miss Resto brings her talent and expertise to L2L in the role of Sr. Marketing Analyst. In addition to her background in sales, Miss Resto has managed customer accounts for multinational financial institutions, was named Champion for Cross Cultural Communications, received company awards for hitting sales goals, and was selected by JPMorgan Chase to represent the company in a training program in India.

Trey McNeil – Marketing Coordinator
Marketing Coordinator based out of the Ft Lauderdale office, Trey McNeil is a 2006 International Business graduate of the University of Tennessee, Trey spent most of 2006 abroad in Brussels, Belgium interning with a telecommunication advertising and marketing department. With Latin2Latin since fourth quarter 2007, Trey has continue to develop his skills and abilities while working directly with Mindy. Trey desires to increase his knowledge of entrepreneurship and marketing working with Mindy and her staff at Latin2Latin.

Patricia Urquiaga – Administrative Assistant
Based out of the Ft Lauderdale office, Patricia is the newest addition to the Latin2Latin team. Current pursuing a degree in Architecture from Broward College, Patricia serves as the administrative assistant to the south Florida team.